60% of the money raised will go to Send a Cow.

Send a Cow is a charity that enables poor farmers in Africa to become self-reliant by providing them with livestock, training and advice. Send a Cow works with some of the most vulnerable groups in Africa, including children orphaned by war, families affected by AIDS, and disabled people.

The remaining 40% will go to Save the Children with the money raised being used specifically for Save the Children projects in Mongolia.

Many homeless Mongolian children find accommodation in several shelters supported by Save the Children. In the Mongolian capital, Ulaanbaator, Save the Children run a drop-in service centre that offers children a hot meal, clean clothing and washing facilities. Staff and guest speakers at these centres, such as doctors, talk to the children about first aid and reproductive health. If children need medical treatment, staff take them to a local doctor or to the hospital. Save the Children staff are also developing a certificate that can serve as a temporary identity document for street children, enabling them to get access to health services in the future.